Adrienne Dorsey: How did you start Magnolia PR?

I launched my own public relations business, Magnolia PR, in late 2006, after a few years of learning the ins and outs of the industry at a boutique firm. I knew I wanted to create a business focusing on fashion, baby, and lifestyle products where I could offer personal attention and custom packages geared to what clients truly needed. I encountered a lot of up-and-coming designers who desperately needed PR but weren't able to afford high retainer rates. I developed smaller packages that worked with their budgets and allowed them to take their business to the next level with coverage in magazines like In Style and Lucky.

Learn more about Adrienne Dorsey