PR Never Stops

This one will be a short one, you know why?  I'm still working and it's 8:45 pm !  You know why?  Because magazines are closing, they need photographs, and it "ain't over until the fat lady sings"!  You can't drop your pr campaign because you want to cuddle up on the couch and watch Dance Your Ass Off, and you can't decide to "just get on it in the morning". 

I received a call from an editor at 7 pm saying one of my clients files couldn't open and she needed it high resolution asap.  That meant not only did the Red Branch PR team have to make sure that happened, but my client did as well.  We all want this placement, and want to keep the relationship with the editor and help them close their magazine on time, so we are all on it. 

There are two lessons here:

Always be available to the press

Don't finish a pr job until it's done, or you may miss out on an editorial opportunity or hurt a relationship with an editor.  

So EVEN if all you really want to do is go get sushi and you're dying to just put it off...wait until the job is done!  Dedication and perseverance are the stuff of great pr campaigns!