How to Pitch for Valentine's Day

Well it's that time of year again, Valentine's Day.....WHAT ?!?  You're probably thinking I've finally lost my mind because if you're reading this in "real time" it's only (barely)  the second week of January....How could we be talking about Valentine's Day when we just finished taking down our Christmas tree?

The fact of the matter is, media has already begun planning their short lead Valentine's Day articles, segments and gift guides. (Note to your pr campaign: long lead stories in places like monthly magazines closed in fall 2009, because these publications work 3-6 months in advance).  Sure short lead outlets like blogs, television, newspapers and weekly magazines work quickly and turn over stories on a daily basis, but when they know something big like a holiday or annual event is coming, they're sure to prepare ahead of time.  They also want to be sure they have the best gift guides, experts, segments and topics squared away and available to us (the viewing/listening/reading public) prior to the holiday so that they can help us shop, prepare and get ready ahead of time.

Because this holiday is only about a month away, they're well under way with Valentine's Day preparation in most short lead outlets.  This means as a small business or entrepreneur you need to be well under way with your outreach and Valentine's Day offerings asap.  Remember - the early birds get the worms! 

With that in mind, CLICK HERE to find tips for pitching products, services and experts, as well as pitching ideas and what you need to do to prepare....so get ready to take some notes and do some outreach!