Guest Blog: Signing Spinning Guerilla Marketing at Fashion Week for Di Manno Designs

Stefany Di Manno is a Collective-E member and founder of Di Manno Designs, the fashion accessories company for hair cuffs, headbands, and wrist cuffs. She shares with us her experience with "sign spinning", a type of advertising used in densely populated areas with a lot of foot traffic. In this picture, Stefany is wearing a Di Manno Designs Black Brass Studded Headband and matching wrist band and Justin is wearing his favorite Di Manno Designs accessory, the White Large Crystal Wristband.

Di Manno Designs made its presence in NYC September Fashion Week, not inside the Mercedes Benz fashion tent, but outside the tent in Bryant Park where a Di Manno Designs sign was seen spinning in the street.  The sign spinner was Justin Brown with Aarrow Advertising, who is known as one of the famous “Aarrow Sign Spinners.”  At every red light he was seen in the middle of the street spinning the Di Manno Designs sign, showing everyone around watching all his tricks.

I was able to pick out colors and send Justin images and my logo for the sign. On one side of the sign was a Di Manno Designs ponytail holder picture and on the other side was a Di Manno Designs headband and wrist cuff shot with my logo on both sides.  I like the fact that this form of advertising reaches so many people in such a short period of time.  I think people tend to remember this type of marketing, because it is so visual and different than the traditional flier hand outs in the streets. I also like that it immediately grabs peoples' attention and is unique and memorable.  Justin even managed to catch the attention of the President of Saks!

Aarrow Advertising is the world's largest guerilla marketing franchise, which was launched in 2002. The famous "Aarrow Sign Spinners" perform in many different US cities as well as different countries around the world. This type of marketing is known as guerilla marketing and can be very effective to market a company, especially in a heavily populated location like this one in NYC with a fashion event going on at the same time!

Justin thought NYC fashion week would be a great start to advertise my company and I agreed.  After this first pleasant eye-opening experience, I am looking forward to the next events where Di Manno Designs will get more exposure!