Darn you Seth Godin, Now I Must Do It!

I had the privilege to hear Seth Godin, author of Purple Cow, The Dip, Tribes and Linchpin speak at the Soho House on February 4th.  Linchpin is about becoming indispensable, which is even more important today.  According to Seth, and it is pretty obviously true, we’ve totally squeezed things out in terms of productivity, there is no cheese or financial return going down the path of less expensive or more productivity, you actually have to go big and bold to have a chance.  The people who will be well paid going forward are the people who create “art” in whatever endeavor they embark upon, he defines art as that special something above the expected.  That could be surprising customer service, a new and unique twist or just a gift for paying close attention.  Seth went on to say that what holds people from doing this is the F word, fear.  He pointed out that virtually every successful person, when they first started were laughed at or mocked, and we live in fear of that.  Fear holds us back from “shipping enough” meaning we don’t get enough products, ideas, writing out the door to make an impact; in other words, we all have the talent and abilities, it is a matter of who gets it out there.

After hearing Seth I realized that so many of the members of Collective-E are linchpins, in fact several were in the room with me Peg Samuel Founder Social Diva, Michelle Madhock Founder SheFinds and Lara Paul Founder  iKidNY,  they and all our members are putting themselves out there, they are “shipping,” they are risking and they are going big and we must support each other to do more, create even more original “art.”

I can't possibly explain all I heard, so here's a way to start becoming a Linchpin, click here to buy the book and we’ll do it together!