Blog - Business Model that Works!

I'll admit it - I'm a Minkette!  No, that isn't a version of a Mousketeer, instead I'm one of thousands worldwide who follow, carry, and are loving and living the accessories (and now fashion) brand created by Rebecca Minkoff.  WWD covered the social media savvy designer and the article was great food for thought, more below:

So popular is her brand that beyond the usual social media venues, they launched their own Minkette.com, which enlisted 5,000 followers in its first 10 days!  Beyond her namesake social media site, Rebecca is an avid user of Twitter and Facebook, sharing everything from new designs to photos from her wedding this past summer (gorgeous!).

This modern approach to marketing and business seems to me to be almost a way of taking it back to the basics, with a modern twist.  She's able to connect with consumers, stores, buyers, and her public on a more intimate level.  As Rebecca herself says, “We want to use social media to understand what our customer wants as well as help our retailers. We want to ensure that our product sells and we want to work with our retailers as much as we can.”   They believe in this direct relationship model so much that they have actually left their showroom and are working with retailers directly!

Read more about Rebecca and her future plans and social media lessons in August 24th's issue (online as well) of WWD.  You're sure to take some lessons from this fashion success story about how to re-connect with the people who at the end of the day will be the success or failure of your brand, and you're sure to be re-inspired to look towards the future in terms of social media outreach. 

After all, as Minkoff says, "When there’s turmoil and chaos in the market, and when old things stop working, you need to seize the moment and become a leader”.