Blog - Agency Achievements

We're an Agency with a Community Twist, Focused on Entreprenuers--The Back Story

We sent out an email today about our Collective-E Agency model, one of our biggest steps as a company yet.  Becoming an agency was a real evolution, when we started Collective-E we knew that the three of us had very distinct, yet complimentary expertise and we felt strongly that if we combined forces we would have many of the elements that businesses needed to succeed. Originally our plan was to be community for entrepreneurs, but as the world significantly changed in the midst of our launch, we really wanted to offer more, a new and fresh model for brand building; something that would be truly useful to businesses in the current economic environment.

What has changed?  Women are still launching businesses at a rapid rate, in fact, even more rapidly as job opportunities have dried up.  Therefore, they are much more serious about making money and making it quickly, it is less the “lifestyle choice” or the “be your own boss” and more the “I am going to take control of my own destiny” mentality.  We also found that many entrepreneurs can’t afford the high rates of the larger agencies.  Not only that, it can be a very treacherous world out there, who to trust?  We hear story after story of entrepreneurs getting taken advantage of, especially in the areas of web development, PR, manufacturing and consulting, even business plans writing.

As a team, we knew that we could create a better solution and one that was affordable and empowering.  Our mission is to make sure that entrepreneurs truly have what they need to succeed, they work within their budget and that they can operate all aspects of their business, from website to PR to finances.   Now, with our current model we range from do it yourself with our membership to strategy and guidance to full blown management, we offer a solution to meet virtually every need or budget.

The community twist.  Community is a very important focus for Collective-E because we feel that connecting is important on many levels; from sharing resources to a marketplace for goods and services, partnerships, collaborations and maybe most important of all, friendships. 

Here is the email with all the details and some case studies, so you can see a full picture of how we work and think; more case studies to come shortly!

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The Collective-E Agency evolved because we understand more than anyone that it's easy to get overwhelmed in the sea of options for growing your business and generating revenue.

Collective-E is tying together everything you need to succeed with a new, fresh approach to brand building.  From creating new and improved revenue models, to building your website or running your PR campaign, our unique hybrid of an Entrepreneur Agency with a Community Twist is focused on bringing you the services, PR & marketing platforms, exposure and connections you need to nurture your ideas and build your brands.

OUR PHILOSOPHY
As a team, we are not only entrepreneurs who understand your experience, but collectively, we have worked with thousands of women entrepreneurs at all stages of their businesses.  Based upon that, we have determined four essential components for success:

Business strategy
Public relations
Online presence
Community

We operate under the belief that these four components must be actively engaged and in harmony, and that it is vitally important for entrepreneurs to have the ability to understand, control, and operate all aspects of their businesses.  Most importantly, our team approach ultimately makes your brand more visible, makes you money and leaves you empowered to successfully build your business.

OFFERINGS
Here is where Collective-E truly takes on a new dimension, our agency approach gives you options to meet virtually all of your brand building needs:

COLLECTIVE-E MEMBERSHIP
Joining our community as a member of the Collective-E Agency, we offer you a highly optimized marketing platform, access to exclusive PR leads and Random Acts of Pitching, a marketplace to feature your goods and services, events, free and discounted workshops, access to opportunities and most importantly, connections to other entrepreneurs you can depend on for support no matter what your stage of growth.
Learn more about all of these benefits in our newly designed and expanded Membership area

AGENCY EXPERIENCE
If you are seeking more personal brand building attention, our Agency Experience is designed to be an affordable way for you to have a team of experts focused on the growth of your brand.  Similar to having your own business adviser, public relations adviser, and web consultant on call and in touch with your vision, we put together a team of experts in the areas that will impact your business most and work together with you to propel your brand.
Learn more about our Agency Experience Program

AGENCY SERVICES A LA CARTE
The Collective-E Agency has an answer for almost all your brand building needs.  We offer assistance and experts in the categories of:

Business Strategy: Revenue Modeling, Brand Development, Copywriting/Brand Messaging, Business Plan Writing, Product Development & Manufacturing Consulting
Learn more

Online Presence: Website Building, Blog Development, SEO and Social Media, eCommerce  
Learn more

Public Relations: Press Strategy, Media Kit Development, Alternative Marketing, Campaign Management and Execution
Learn more


CASE STUDIES

Nomie Baby Mom Inventor Launches a Must Have Solution Business for Parents
Read the case study
WELLalarm One Innovative Idea, Multiple Revenue Streams
Read the case study

With so much on your mind, we want to help you make the path to your goals totally clear and give you laser focus.  Please contact us to set up a call to discuss any of your idea nurturing or brand building needs and we'll figure out which membership or services best fit your goals. 

Comments

Submitted on 5/28/09 | 3:16pm

The agency experience is an amazing one, especially for those of us entrepreneurs who are going it alone, and need the help, support, ideas and expertise of others!! It has been terrific to learn from, bounce ideas off of and work with Beth, Katie and Sabina. Each of them brings their unique perspective. My complete experience has certainly helped move nomie baby to the next level.

Thank you for being there for me each step of the way!

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Improving buyer experience and the cute-ification of Nomiebaby.com : A Collective-E Agency effort

Shortly after launching the Collective-E website and membership platform, we launched the Agency Experience, a program where we can serve as a strategic guidance platform for a member's business.  We provide guidance in the four key areas on which we founded Collective-E: Business Strategy, PR Strategy, Online Strategy, and Community Building. We assign a team of experts, in this case all three Collective-E founders,  to a brand to help  strengthen that brand in crucial four areas.

Collective-E member Katie Danziger of nomiebaby has a fantastic product, has gotten loads of good reviews and early press, and needed a slight adjustment to the way people could buy product - faster. There were a few too many clicks to get to the goods. That's where we came in. First, we made sure that you could buy products right from the home page, on her old site buying a product was actually a difficult process.  We then worked with her existing design to tighten and "cutify" it with a revised newsletter box, decorated and interactive Testimonials page, revised home and product pages layouts, and an easier way to buy more than one color at once.

NomieBaby

HIGHLIGHTS

  • First, we worked with Katie to create an overall brand message that nomiebaby is about creaing products that solve problems for parents. For example, her nomie baby car seat cover saves parents time and money by avoiding difficult to clean mishaps such as leaking diapers, spills or car sickness.  We added problem solving copy to each page of her website.
  • Katie has worked hard to get good press, and we wanted to highlight that. Note the rotating logo of a press outlet in the top right corner of each page.
  • Fans of nomiebaby love telling Katie how thankful they are for her product! Before, this Testimonials page was just a string of text. Now, it has a little more visual decoration to it, for pleasant reading.
  • The multi-add to cart. Nomiebaby has two sizes of car seat covers, each in different colors. It's quite often that you'll be needing more than one car seat cover, especially if you are buying them as gifts. We added the multi-add to cart option to the product pages, for quicker and easier shopping.
Multi add to cart

After creating a clear strategy and a solid website that can handle eager shoppers, now comes the PR, social media and partnership focus of Katie's Agency Experience. , she is ready to pursue the press with Sabina's guidance. Onward!

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