Blog - Entrepreneur Lifestyle

Got a Nest Egg? Got Anything?

Alright, entrepreneurs. I'm not a financial junkie, or even very good at it. What I am around here is the Chief Nudger of Retirement Planning & Tax Preparation. This probably goes way back to my mom instilling in me not to carry a lot of debt on credit cards, and trying to establish credit history for us while in college, so that we could benefit later on (it worked).

We at Collective-E are offering a financial planning course specifically tailored for entrepreneurs. Why tailored for us? Because we have to part with our own money. Nothing comes out of our checks automatically. We most likely don't have direct payment. We are paying our own vendors or employees, setting aside our own money for quarterly tax estimates, and setting aside our own % of what's left over into a savings account. Or at least we should be.

There is a method to the madness, and once the method is established, parting with this money becomes very easy. Let me address this word I just used - "parting". For me, putting money into a savings account or IRA feels like I'm parting with it. I can't use it. I can't invest in my business with it. I can't spend it on clothes. I think there is a mental block that we have against saving, that it will hinder our growth. Quite the contrary. It opens doors to larger opportunities.

I watch Suze Orman enough to know that most debt needs to be wrangled in, owning a home is generally good, but mostly, a system must be in place. Not sure if she would have "Approved" me on the home purchase (those of you who watch the show know how she likes to DENY).

Collective-E members get their everyday 25% discount on this 4-week telephone workshop to set up financial planning goals with Galia Gichon, who is bringing her Simply Money course/program online for the first time. It is not scary, I promise. It is baby steps. No personal info is shared, just to help you lay the groundwork for the big picture, even if you're far away from it at the moment. We can do it!!

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Confessions of a Pregnant Entrepreneur

pregnant entrepreneurI am in the workplace, yet work from a sunny porch. I'm not in a 9-5 job with an HR department mandating my vacation time and maternity leave, but when I found out I was pregnant, a little bit of fear for my job included itself in the celebrations. I am an entrepreneur, a woman who runs a lot of things at once (not a one-woman-show, but...) and I'm pregnant.


CONFESSION #1: Assumptions
As someone who hires others for project-based jobs, and works with people on an ongoing basis in order to produce website projects for Collective-E and Katie James Pixelated, I have an awareness of children, and if children can affect deadlines I set for clients. The same goes for any life issue, and for any busy contractor who is managing several clients at once, but there is a certain assumption from others once "baby" or "pregnant" is mentioned, that you won't be available anymore, or for a while. My confession is that this does cross my mind that they might be right, despite my total support of mothers working (I don't even like calling it out because I see it as such a normal thing), and my total knowledge that mothers can handle working and raising a family. But the truth is, stuff happens that prevents you from working at your usual pace. And it's not like you can hide your pregnancy. People want to be happy for you, wish you well, and may need to know if you ate all of the wrong foods one weekend, followed by a stupid Wendy's cookie dough Frosty, because it explains why you "fell off the grid" one Monday when you got suddenly sick (what? no more fried fish and chips?). Or, the tests that come up, like the gestational diabetes screening test that takes an hour, requiring you to book projects on that day that do not require you to be online, but that you can work on (designing website mockups, reconciling Amex charges in QuickBooks, answering emails to keep jobs spinning, etc). So...you're still working, you're just working from an OB room, answering email on the iPhone and working with team members to get deadlines done. Not to mention the fact that that that screening test just led to the 3-hour confirmation test for a Tuesday morning at 8:15am, where you'd have to stay in the OB room for 3 hours while nurses draw blood once an hour while you've been fasting. Not to worry. This busy entrepreneur was raised by a mother who always packed her a back of goodies on road trips, so I will not be idle.

CONFESSION #2: Entrepreneurial Life at the End of the Tunnel to the New World
As much as I don't want Collective-E members and clients thinking I will disappear..., will I actually disappear? Will I find that iPhone app that turns the phone into a modem for a Mac (where is that darn thing??) This is a first time pregnancy, so I have no idea what my days and nights will be like, aside from stories people have shared. I confess that I do think my work life will end. I know this isn't true, because if it ended I would be twitching all the way to the kitchen. My mother raised me to have a career, which I have. The only difference is, I never wore all of those suits she bought me, and I don't work for a company that provides for me health insurance (I got that through the Freelancers Union, and now through my husband's union). So even though I know that I won't disappear and that my business will end, I have no idea what it will all look like (members and clients take note: this is just the fear talking... ;) I'm not going anywhere).

CONFESSION #3: Inspired by others I see doing it
One of the best benefits of my career and as co-founder of Collective-E, the entrepreneurs agency with community, is that I am surrounded by other entrepreneurs of like mind and lifestyle. They alone show me that I can do it. That I can raise a happy family and a happy career at the same time.

  • Katie Danziger of nomie baby has three children and was so inspired by her experiences with them, that she created her nomie baby car seat cover. She just landed her product in Diapers.com and BuyBuyBaby.com.
  • My business partner, Beth Schoenfeldt, is someone who I watch every day balance raising her son with our Collective-E developments, members and clients. Through her, I watch what it is like to be involved with a day care program that she and her son love.
  • Cori Snyder Schuman of Celebrity Chef the Game has figured out how to distribute her board game for foodies through Amazon while raising her daughter.
  • Outi Putkonan of Mugi Pottery Studio raises two rambunctious children while co-running an Upper West Side pottery studio in NYC, and she's filled that studio to the max with adult and kids classes, Date Night with Pottery, and many other ideas that she cranks into fruition. Our last phonecall was to dicuss website enhancements, which she conducted from the privacy of their coner of an ER while her son got stitches.
  • Kathy Malone of the Brooklyn Indie Designers Market on Smith Street. Kathy raises her son, who sometimes helps run the booth, while achieving her dream of starting a weekly market - with a big red and white tent - for independent designers to sell from.
  • Gina Papalia Stricks of Grasshopper Pilates in Soho, raises her two children, balancing her daughter's growing desire to mix and match her wardrobe to be as developed as her mother's, and Gina's new studio location and business partners (also first time pregnant!).


This list can go on and on.

The entrepreneurial lifestyle is not normal by any means, but it is liberating. One of my motivations for quitting my job and going out on my own as a website designer was to have my choice of vacation time. My husband works in the film industry, so while his working days can be very long and without break, his actual breaks can be for long stretches where he would take off on adventures. In theory, this is a great idea to tag along. In reality, I tag along, but I have permanent seats in different Paneras and Starbucks around the country that offer free wireless and an environment where I'm not saying "no, sorry I can't come" to family members who may be doing fun lifestyle things. The balance of life with work is maybe my biggest entrepreneurial challenge at the moment because they both bring me joy.

CONFESSION #4: The Lifestyle Balance
Which brings me to my final confession: I am looking forward to the schedule mandates. In college, I watched one of my roommates be so busy, yet get the best grades, have fun with her friends, and work as the manager of a dessert restaurant to support her way through school. In my final two years of college, I stepped up and took on a slew of projects, including a job and studying. My theory was that because of her busy schedule, she had to be planned, and she couldn't procrastinate. She couldn't afford to, or she'd miss deadlines for papers, or be tired at work. I am a person who can meander. I wouldn't call it ADD, I would call it stimulation, which sometimes works in my favor to get other things done that maybe didn't make it to the list but should have. The baby will have needs that must be met. There is no putting off feeding it, like I put off my own lunch. Thankfully, I do have some preparation for this, in that I have a dog and two cats who I love, and it's my dog who I can make time for to walk or pet or feed, which takes time away from working.

Already this pregnancy is improving my work life. It is making me schedule in a way that I only thought about (sad...thinking about how to schedule). I have to take the plunge to bring on an ongoing assistant, a Digital Traffic Controller, that I've been putting off for a year. That is the next logical step in terms of investment in my business, and one that needs to be made, pregnancy or not. So you see, these are all good things!

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Conan Reminds Us to be Thankful, and Optimistic

Sabina sends us (Katie and Beth, her partners) daily links about articles she reads or videos that will brighten our day. This morning she sent Conan O'Brien's farewell address, and we wanted to make sure you saw in case you weren't watching last night. He reminds us of Tim Gunn's mantra "Make it work" by saying he will be able to build his show from anywhere, even if it's the 7/11, because they have a great product and solid team. Note the part on cynicism, as intense focus on criticisms can block your vision for seeing opportunities.

Comments

Submitted on 1/23/10 | 1:56pm

and one thing I loved the most about it were his words of advice: Be kind & nice and work hard! Those things are what I believe got many of us to where we are today!

Cheers to Conan and all of us!

Submitted on 1/23/10 | 2:18pm

As someone who has been "ousted," it is always for a good reason and always an opportunity to reinvent yourself in a better situation. It is a stepping stone, not a step down. Cheers Conan, can't wait to see what you do next...and enjoy a $30million dollar vacation, you deserve it.

Submitted on 1/23/10 | 2:18pm

As someone who has been "ousted," it is always for a good reason and always an opportunity to reinvent yourself in a better situation. It is a stepping stone, not a step down. Cheers Conan, can't wait to see what you do next...and enjoy a $30million dollar vacation, you deserve it.

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Wall Street Journals 2009 Predictions on Entrepreneurship, Did They Come True?

While researching updated statistics on entrepreneurship, I stumbled across an article by Kelly Spors, a former blogger and reporter for the Wall Street Journal.  The piece was entitled Predictions for Entrepreneurship in 2009, and in it, Kelly and the Wall Street Journal Independent Street team made some forecasts about what was to come in the world of small business and entrepreneurship in America.

Looking back on these predictions created in 2008 as a small business owner in 2010 is interesting....check out their predictions regarding the bumpy year they foresaw coming for all of us last year, while I look for their predictions they made for 2010!

Oh and check out Independent Street when you get a moment!  We're big fans of writers like Raymund Flandez and other members of the WSJ team over there covering small business news nationwide!

http://blogs.wsj.com/independentstreet/2008/12/30/predictions-for-entrep...

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Our New Year's Love Letter to Entrepreneurs

Collective-E Loves Entrepreneurs

As the New Year approaches and you prepare to toast in 2010, we thought this would be the perfect time to reflect on 2009, and look forward together towards a prosperous, fresh year.

First, we just have to say that this year we've been so proud of entrepreneurs - especially our Collective-E members.  2009 was a harrowing year for many, with uncertainty and a faltering economy; virtually everyone was hit in one way or another.  Nevertheless, what we saw with our Collective-E members was resilience, creativity and innovation.  We saw you change strategy on a dime, make tough decisions, take risks, experiment and invest in yourself and your business.  We watched you work so much harder this year, build websites and receive great press recognition, become skilled members of the social media world and launch brand new businesses and products.  We saw you hire and sometimes fire if that was the right choice, and we even saw some of you take on part time jobs, change your lifestyle and forego many luxuries just to keep your business going.  We saw you pull together and collaborate, partner and share resources, ideas, leads and support.  But what inspired us most is what we didn’t see: we didn’t see you quit, stop, give up or even complain excessively.

We feel truly optimistic for 2010!  We know that there will still be challenges, but we strongly believe the worst is behind and that small businesses are well positioned for growth.   We see you heading into this new decade running smarter businesses with even more determination and drive. We think that you are among the great heroes of our country and its economy and we are proud to know you.

We want to thank you for making Collective-E a part of your success strategy and assure you that it makes us all the more determined to create more great products, services, events, workshops and features to help you nurture your ideas and build your brands in 2010...so stay tuned!

WORKSHOPS/EVENTS COMING UP
NATIONAL - January PR Tuneup (FREE)
A half hour lunch time pr teleclass that will cover what you should be doing in January in terms of your pr campaign to prepare for short leads and long leads. A must-listen for product, service or expert base brands currently running their own publicity campaigns.
DETAILS & REGISTRATION
NATIONAL - Retirement Planning for Entrepreneurs
Entrepreneurs can be good with money, but who is telling us how to plan and save for retirement? What is our plan for colleges if we have children? How will we live comfortably and save money at the same time? These questions are crucial to every entrepreneur, and we don't have HR departments to guide us. We're on our own. That's why we went to our trusted friend, Galia Gichon of Down to Earth Finance, to bring her financial program, Simply Money, as featured on CNN and the Today Show, to Collective-E. What's best - she is tailoring it to entrepreneurs and you can attend online! Space is limited so that she can focus on you. You do not need to share any financial data, and she is not selling anything. You will come away with an action plan to implement in your home with your family so that you can think comfortably about IRAs, money markets, budgets, and more. This is yoga for your business, and peace of mind.
DETAILS & REGISTRATION
NATIONAL - Virtual Tea Party with Collective-E (FREE)
The Virtual Tea Party with Collective-E is free and open to members and non-members to learn how membership with Collective-E benefits your business strategy, online strategy and PR strategy. Learn how to get featured on our website, and be on the other side of an entrepreneurial marketing vehicle. We will walk you through all the online benefits that come with membership and you will learn how you can start using our website as a tool to increase awareness for your brand.
DETAILS & REGISTRATION
  NATIONAL - February PR Tuneup (FREE)
A half hour lunch time pr teleclass that will cover what you should be doing in January in terms of your pr campaign to prepare for short leads and long leads. A must-listen for product, service or expert base brands currently running their own publicity campaigns.
DETAILS & REGISTRATION

Onward and upward,
Beth, Katie & Sabina

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How to Avoid the Entrepreneur's Flu - Read this & take this pledge!

There's not doubt it is and has been flu season across the country for quite some time now, and not just flu season, SWINE FLU season.  This is bad enough because the flu is just not fun - it makes life physically and mentally challenging for too long - but when you are an entrepreneur/small business owner it can hurt that much more!  Who's going to take client calls if you are a solopreneur?  Who is going to finish projects even if you have a team (as you KNOW you are all wearing many hats)?  Who is going to fill in the time you miss during the 12 hour days you often work?  We as entrepreneurs rarely take sick leave!  We just don't - often because we can't!  I know an event planner who was back to work within a week of giving birth!  Who  does that !?!  Entrepreneurs do.  Many times because we can't stop - just ask CNN - they know it too!  When you're sick and own a business the story is different!  As their story mentions and is so right about - business owners don't really get sick leave.

Now back to our story.....With these questions abouot what will become of our businesses in our heads we ignore the nagging coughs, the growing fever, or the aching joints.  I know I did.  Here's a confession:  I have felt sick on and off since October!  I consulted my physician over the phone (read: I called my dad who is a doctor because WHO has time to go to the doctor) who told me to get some rest.  My business partners at Collective-E and Red Branch PR both told me to go rest.  But no, I decided I had work to do. 

And then it hit me - full on flu.  I was a mess.  I had fallen (into the flu) and could not get up, and work stopped for me.  Low and behold I was mildly laid up for a week on and off, and what I feared most did not happen: my businesses didn't fall apart, clients didn't freak out, and the world did not end.  I will say  I work on great teams and have great partners and systems and things continued as they should.  I slept a bit but also emailed from bed when I felt better.  I then talked to another doctor and told him I couldn't seem to get better.  Yes, I admitted, I had been out to a few meetings while recovering, I had worked nearly daily (even if from bed under covers), and YES I did utter the phrase "from my cold dead hands" when my business partner tried to take away my laptop while I was working from home (he won). 

My doctor informed me I had "the entrepreneur's flu".  Basically: we work, work, work and then never pull ourselves out of our rut of feeling crummy and sick - sometimes due to the flu, and then the lingering after-effects we feel because we never heal, rest or recover.  We beat down our immune system down with lack of sleep, bad nutrition, overworking and overstressing and then keep coming back to work and possibly infecting our teams.  My response to his thoughts:  "I should blog about this".  Clearly, I had it bad...even my diagnosis was a business story. 

That said, I held off, and now here I am discussing it.  Yes I'm currently mildly stuffy again and losing my voice, though I attribute this to part real cold/part spending Thanksgiving weekend around kids/and part due to the fact that rest continues to be at times a mirage....But I've vowed to fight the flu, and I encourage you to NOT do what I did and work until you don't listen to your body anymore....The irony is, we try to work through it and not miss any work and we come to work as less than a team player, we put other team members at risk, and we don't work to our fullest potential.  On top of THAT we prolong the illness!  Not good for business or your personal life.

I've now made a pact with myself to remember 3 things, and I encourage you to actually follow these words of advice, I promise they make more sense than my first system of "working through it":

Repeat after me:

I (state your name) do promise to:
 

  • Remember that my health is more important than my job.  It impacts my performance, my clients, and my team.  I will value it more than any project or assignment on my desk. 
  • Remember that lack of sleep leads to lack of health and lack of clarity.  It also leads to lack of people wanting to be around you because you are so darn crabby.
  • Remember that as Sabina's mother (and her inspirational books) always says  "you can't strap a U-Haul to your hearse Sabina".  And you can't!  At the end of the day all that hard work means NOTHING if I can't live a healthy life that allows me to enjoy it with the ones I love, and the one that I love are are not things that I can plug in. 
     

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Submitted on 12/01/09 | 9:53pm

Sabina, love this! You have been sick quite a bit this year, so I am going to keep you to your pact.

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Shine A Light Finalists Announced - Cast Your Vote!

Well done to all of you who participated in Shine A Light from American Express in partnership with NBC Universal; because of your support, a spotlight truly did shine on so many wonderful entrepreneurs, including many of you. There were thousands of nominations from across the country, and the field has been narrowed down to three inspiring finalists.

In the spirit of supporting entrepreneurship, you now have the opportunity to cast your vote to help determine a winner and support three incredible small businesses! These three entrepreneurs are truly worth celebrating -- they combine innovative business models with community spirit and customer service. Voting takes less than a minute and will help the winner get to the next level of success with $100,000 in grant and marketing support. Vote for the small business that most inspires you, and take a moment to learn about what makes each of them stand apart. You never know what you'll learn that will inspire you  with your own business; we have certainly learned a lot!

Here is a quick overview of each finalist, or go directly to www.nbc.com/shinealight to learn more and cast your vote:

BEACON PAINT & HARDWARE

"A Neighborhood Beacon," New York, N.Y
Beacon Paint and HardwareThis neighborhood hardware store has been on the same block for more than 100 years. They have become a household name to the entire school community, donating vast amounts of paint, lighting and materials. Beacon also sponsors a walkathon for the Xeroderma Pigmentosum Society and a community cleanup day to paint over any graffiti on mailboxes or lampposts.
LEARN MORE AND VOTE

 

 
HAPPYBABY
"Socially Responsible Organic Baby Foods," Brooklyn, N.Y.
HAPPYBABYWith distribution across the country, they pioneered a new movement in baby food with a line of sustainable organic home-style meals as an alternative to the processed jarred foods. The business is the brainchild of a social entrepreneur who wanted to provide our children with the best start to instill eating habits for a healthy happy life, and simultaneously provide basic nutritional needs for less fortunate children simply trying to survive.
LEARN MORE AND VOTE


SACRED WIND COMMUNICATIONS, INC. (SWC)

"Navajo Tribe Connection to Outside World," Albuquerque, N.M.
Sacred WindThis telecommunications company serves the Navajo people in New Mexico and is building a state of the art telecommunications network to reach over 6,000 homes without access to telephone service of any kind. SWC has opened the door for the Navajo community to connect to the rest of the world, and is providing jobs in an area of extremely high unemployment.
LEARN MORE AND VOTE

The winning small business will be announced on October 19th, so make sure you vote today!  For more information and to vote, log on to www.nbc.com/shinealight.

Your vote matters!

*******
Note:  Collective-E works exclusively with partners that support, celebrate and enhance the businesses and lives of entrepreneurs, we call them Friends of Entrepreneurs.  We thank the Shine A Light Program for making a difference for Entrepreneurs! 

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What's an Entrepreneurial Gal to Drink? Guest Blogger Anu Karwa of Swirl Events Answers the Question!

Today's guest blogger, Anu Karwa, member and founder / CEO of Swirl Events, answers the question many of us wonder, while debating what to drink after a long day at the office/home office and dealing with the regular entrepreneurial day-to-day grind.  So sit back, pour a glass of wine, and check out what this wine expert has to say!

It's the end of the day, you've pitched your heart - and company- out non-stop, and all you can think about is putting your well-manicured heels on the coffee table and sitting back with a glass of wine.  But what's an entrepreneurial gal like yourself to drink?  Here are my favorite wine picking strategies that won't require a round of fundraising but taste as good as getting your product on Oprah. And if you thought this was helpful, send a little link love to my blog, SwirlSavvy.

1. Celebrate - you're worth it.  But try a Prosecco, a lightly sparkling wine from the Northeast corner of Italy, or a Cava, a sparkling wine from Spain made the traditional Champagne method.  Neither can be considered Champagne (since that only comes from the region of the same name in France) but it has all the festivity and bubbles as the more famous drink but at 1/5 of less of the price. My favorite is the Sorelle Bronca Prosecco made quarterly, to keep it fresh, by a duo of sisters in Veneto, Italy.

2.  Venture into the unknown - As an entrepreneur, you're willing to take a bit of a risk.  I recommend doing that with your wine choices as well.  Try lesser known regions and reap huge rewards.  A lesser known wine region that is taking the world by storm is Portugal.  The accolades are well-deserved.  Long known for Port, the dry red wines coming from the Douro, Dao and Alentejo taste they should cost 3X what you shelled out.   If you're a fan of Cabernet Sauvignon, try wines that include the Touriga Nacional grape for a similar taste.  Try the Esporao Reserve Red and be prepared for a wonderful evening.

3. In the same vein as Strategy #2, try lesser known grape varietals.  SwirlSavvy's loves wines with the Mencia grape, commonly found in wines from Bierzo in Spain.  It has all the complexity and spice Spanish reds are known for while revealing layer after layer of enticing aromas. Beyond it's gorgeous label, the Petalos from Bierzo, Spain will keep you coming back for more.

4. Don't pay the Chardonnay tax.  We're all so comfortable ordering a Chardonnay at a restaurant.  Owners know that and price accordingly.  Skip the extra cost and try a more food-friendly white wine like a Gruner Veltliner from Austria. Gruner Veltiner, aka GruVee or Gruner, is hard to pronounce but big on taste.  The crispness of granny smith apples is balanced by flinty minerality and a gorgeous nose.  The racy acidity makes it a perfect accompaniment to summer salads and grilled veggies.  Think of it as your picnic wine.

Comments

Submitted on 10/05/09 | 8:51am

It is so important to celebrate along the way, it makes the journey much more enjoyable. I absolutely LOVE Prosecco, it is such a refreshing treat and so great to celebrate any entrepreneurial success. Thanks so much for the recommendations.

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Guest Blog: Signing Spinning Guerilla Marketing at Fashion Week for Di Manno Designs

Stefany Di Manno is a Collective-E member and founder of Di Manno Designs, the fashion accessories company for hair cuffs, headbands, and wrist cuffs. She shares with us her experience with "sign spinning", a type of advertising used in densely populated areas with a lot of foot traffic. In this picture, Stefany is wearing a Di Manno Designs Black Brass Studded Headband and matching wrist band and Justin is wearing his favorite Di Manno Designs accessory, the White Large Crystal Wristband.

Arrow Sign Spinning for Di Manno DesignsDi Manno Designs made its presence in NYC September Fashion Week, not inside the Mercedes Benz fashion tent, but outside the tent in Bryant Park where a Di Manno Designs sign was seen spinning in the street.  The sign spinner was Justin Brown with Aarrow Advertising, who is known as one of the famous “Aarrow Sign Spinners.”  At every red light he was seen in the middle of the street spinning the Di Manno Designs sign, showing everyone around watching all his tricks.

I was able to pick out colors and send Justin images and my logo for the sign. On one side of the sign was a Di Manno Designs ponytail holder picture and on the other side was a Di Manno Designs headband and wrist cuff shot with my logo on both sides.  I like the fact that this form of advertising reaches so many people in such a short period of time.  I think people tend to remember this type of marketing, because it is so visual and different than the traditional flier hand outs in the streets. I also like that it immediately grabs peoples' attention and is unique and memorable.  Justin even managed to catch the attention of the President of Saks!

Aarrow Advertising is the world's largest guerilla marketing franchise, which was launched in 2002. The famous "Aarrow Sign Spinners" perform in many different US cities as well as different countries around the world. This type of marketing is known as guerilla marketing and can be very effective to market a company, especially in a heavily populated location like this one in NYC with a fashion event going on at the same time!

Justin thought NYC fashion week would be a great start to advertise my company and I agreed.  After this first pleasant eye-opening experience, I am looking forward to the next events where Di Manno Designs will get more exposure!

Comments

Submitted on 10/02/09 | 12:57pm

Damn, sign spinners crash with upscale. Nice.

Anonymous
Submitted on 10/02/09 | 6:25pm

Aarow advertising is no where near the biggest firm. They do a good job, but I know signevent.com is atleast twice their size.

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Face Your Pitching Fear, & Get FIERCE!

Listen to me:  you are an entrepreneur, a risk taker, and you're fearless!  How do I know this?  Because if you're reading this you either run a company, are launching a company or have entertained the idea of being your own boss.

This means you've had to do some scary things that require you to step outside of your comfort zone.  Nevertheless, day in and day out I hear people talking about how afraid they are to pitch when running their pr campaigns.

Here's a secret....sometimes I am too.  There's nothing more intimidating on some mornings than cold calling an editor or producer at Forbes, the Today Show, Tyra Banks, Glamour....Heck even when I'm calling my regular contacts at those outlets I can get nervous because I know that I'm probably interrupting them, I'm taking a risk putting myself or client out there, and I may trip up over my words and mess up the pitch. 

So there, I admit it, those thoughts run through my mind too.  The difference is, I really can't let them hang out and lounge in my brain, I have to keep 'em moving because the fact of the matter is, if those pitches don't get phoned or emailed in, they are doing no good sitting in my brain or my computer's hard drive.  It's my JOB!  And the it's your job too.  As hard as it is to get up the nerve to pitch, or to understand how to do it the right way and who to contact, if you want to have a successful pr campaign it will have to become less difficult for you. 

Here's the next secret/anecdote:  Yesterday I was pitching the Tyra Banks Show and I was nervous!  And I pitch them monthly at least!  But I knew that the producer's time was important and that when she is pitched she wants segments that scream "Tyra" and "FIERCE" (no lie).   She has said that before.   I wanted to be sure that I pitched her something that was on point, that would excite her, and that she would not delete it or hang up on me.  So I did my research, wrote up my script, and then decided to email it to her.  Within 5 minutes she wrote called me and wanted me to pitch it on the phone.  EEEK!  I've done this so many times I pitch in my sleep but when Tyra's producer calls you up you want to work it!  Instead of getting flustered I referred to my script, listened to what she wanted, and slowly and calmly told her what we could do for her, making sure it was on point with their audience and the style of the show.  SHAZAMM!  it worked!  All I thought afterwards was, thank goodness I stepped up to the plate and mastered my fear and didn't waste time on pitching that contact.  The more time you let yourself put it off, or focus on your fear, the more pitching time you're LOSING!  You could be booking segments!  And if they don't like it - that's okay!  Here's some more Tyra news for you - I pitch her all the time, do I get every segment on?  No!  Does she return all my calls and emails?  No!  Does she call me when she wants something?  Yes!  Do I keep pitching?  Yes!  Do I get nervous?  Sometimes!  Does that stop me?  Heck no!

Looking back, some of the best placements I myself have received have been places I had nerves reaching out to, but I knew were necessary.  Once I began the pitch I was fine, and even times when I messed up?  Well that's life, and that's what follow up emails are for!  (and why having a pre-written pitch script is a necessity.)  Just think, I would tell myself, what if you hadn't pitched that outlet out of fear or not thinking you could get in there?  You could have missed that amazing opportunity!  And the more I learned to conquer that fear the better my results were!

So now back to our thougths of fear of pitching and how to overcome those.  It's time to face our pitching fears and, as Tyra Banks would say, GET FIERCE!  In order to help you do that, I've created a list that will help you - in some ways quickly, and in some ways in the long term.  Some are little suggestions, others require time and effort, but I think and hope all will pay off!

GET FIERCE (at pitching) LIST:

Have a special space and time devoted to pitching.  You have to be in a good place mentally, you have to be focused, and feel at ease before you start reaching out.

  • SCRIPT IT OUT: Whether you are pitching via phone or email, have a script that you can follow, or a pre-written pitch you can adjust for the outlets you are pitching and email, OR have the specific pitches for different outlets prepared before you pitch.  Basically don't just sit down and start to cold call people or email without a plan, and a plan you have checked over!
  • KNOW who you are reaching out to first.  This could mean know which newsdesk you are calling and what style of news the program covers (as well as what part of the show you are pitching), or it could mean knowing the specific editor you will be emailing, and understanding their beat before you reach out.  In pitching, knowledge is power, and you want to be as aware of who you're addressing as possible.
  • PRACTICE your pitch.  I still run things by my business partner at Red Branch PR, and Beth & Katie, when talking about pitches.  I practice over the phone with my mom sometimes when I have a new idea.  I never send out a pitch without it being checked over carefully (well almost never but when I don't I regret it).  The more you are used to and "feeling" your pitch the better it will sound.
  • DON'T take things to personally!  The most successful publicists and entrepreneurs I know getting press are not too worried about sounding silly or being shot down.  If you don't try you'll never know, and if they say no, it could always be a yes another time.  And if it is a no, for good, remember there are scores of other (media) fish in the sea.
  • DO be polite.  Introduce yourself before launching into your pitch, speak clearly and slowly, make it fast and to the point.  Follow up immediately if necessary in a short, concise email.
  • Nurture and grow your relationships with the press!  These things take time.  These editors and producers are real people who need to be respected, they like to get great and useful information first, they enjoy being referred to people they may need for stories other than yours...Be a great resource!  Read what they write, get to know them, follow their work, communciate about it with them.  Grow that professional relaionship and be patient with it.
  • BE PATIENT !  PR is a marathon not a sprint!  Take your time and realize even 2 great pitches a day turns into ten great pitches a week.  Twenty mediocre or bad pitches a week yield nothing.
  •  

Now one last thing....I'm clearly on a Tyra kick today, and I have to say, say what you want about Tyra Banks, but as a business woman and public personality she is fearless, fierce, and I bet she pitches herself really well with no shame in meetings!  The result of this behavior?  More shows, licensing deals, and projects than I can shake a stick at!

I urge you to go forward and work hard to push yourself, take risks, and remember that the worst thing that could happen is a no (or maybe a hang up if they are not polite) but that's just a sign to move on for now!  Don't let it get you frustrated!  The next pitch could be THE ONE!

Comments

Submitted on 10/25/09 | 10:15pm

Great post Sabina, thanks! Would you take the same approach for pitching a magazine?

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