The Benefits of Blogging, Even for an Accessories Designer

If you've never heard me say it, blogging is *great* for your business on many levels, no matter what your business is. It gives you opportunities to do several things at once, and despite what overzealous social networkers say, Twittering won't replace blogging, as Twitter is only there to enhance what content is put on websites.

I'm not blowing our own horn here, but here is a great example of a blog post by accessories designer and Collective-E member, Stefany Di Manno of Di Manno Designs, who covered the Spark Network and Single Edition event at Saks, Live the Life You Love, that our Beth spoke at (and yes, she spoke about being a single woman starting a business).

Stefany's blog post works on several levels:

• Stefany is a designer, but she's also a business owner. Her voice is confident as she speaks about issues business owners face. She links to several other websites. For SEO purposes alone, this is great because it shows search engines that you are being as helpful as possible.
• Again with the links, the website on the other end of that link appreciates it, remembers it, and there is a very good chance they will link to you in the future.
• Relationship building. I suppose combine the above two bullets, but what blogging allows you to do is publicly support something, and strengthen a relationship with another business.
• Use of a pictures. Stefany took my class, Blog Speak, which was inspired by another Collective-E member actually who needed to find her voice while blogging and how to do some basic things. We covered how to add a picture to the blog, and why it was important to link it if you could. Stefany caught on right away, and now her blog is ever more fun to look at.
• New SEO (search engine optimization) benefits. Stefany may very likely reach a new crowd of people who were searching for information or writeups on the Spark Network and Single Edition event at Saks, Life the Life You Love.

Do check it out Stefany's post, as she makes some great points:
http://dimannodesigns.blogspot.com/2009/11/saks-fifth-avenue-event-live-life-you.html

See if we're having more classes like Blog Speak or the SEO Blitz session to start thinking multi-dimensionally about what you put online.